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Saturday, November 23, 2013

The Marketing Mix

1.0 Marketing Mix 1.1 Goods and Services ( harvest-time) As said in the first part, we offer nutriment as our main product, desserts to a greater extent specifically, further we also offer a wide compartmentalisation of drinks DesertsDrinks BakerySoft Alcoholic Drinks (Wine, Whisky) Peruvian DessertsJuice meth CreamsSodas Candies java Special Special Drinks (Milkshakes, etc) 1.1.1 Classifying Consumer mathematical products oConvenience Products: We offer them at an above clean price (a little expensive but affordable for people) and as our main product is food, we expect to exhaust frequent purchases. industrial products oCapital items (permanent goods or services) 1.1.2 Product Mix Product lines: Alliance with food retailers and some well-known beverages. nine-fold Product lines: Technology, nutrition and health cargon. 1.1.3 Product Life Estimated Cycle entranceway: 2-3 Years Growth: 3-18 days Maturity: 18-35 years Decline: 35-45 years W e aim high, and we ply to farthermost for almost half a century at least. retributory as Starbucks became synonymous with great coffee drinks, La genus Rosa Dulce will come to be known as a gathering place with spectacular desserts. 1.2 outlay Price setting is critical for any business to survive. A for us is vital too.
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Products resembling food in this case are soft sell here in Peru. People like to eat, and prices of high-quality food are not that high as it seems. Just we have to bring a good retailer to cover that up Cost-Oriented Pricing: We need to know how ofttimes we are departure to expend, including (food, rent, furniture, etc). Acco! rding to how much we expend, the price is set. Market: The competence. We need to check the competence in order to set an affordable price. If not the customers go to the competence and, therefore, we lose profit. 1.2.1 Strategies Pricing existing products: among market prices oAs we study the market, we know that the competence set 2 different kinds of prices. First, the ones that are high (Starbucks, Well-known...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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