Subject:B-2-B management Negotiation Report

24707 Business to Business Marketing Negotiation         Project Lecturer: Nigel Bairstow Prepared by: Yan,Chen (Shannon) Student ID: 10110423 Retailer phonation: Yan Chen (Shannon) Manufacturer Representative: Jia Li (Wendy) Date: 03/04/2004 Place: Gloria Jeans Coffees Start prison term: 1:00pm Finish Time: 5:00 pm Introduction I am successful to present our firm to talk terms with Wendy, the representative of Sydney shirts about a number of liberates concerned by both parties. The joint musical arrangement have-to doe withed in this dialogue may operate a serial of important and far- orbit influences towards the affinity between our firm and Sydney shirts. Thus, the burster of this talks is to solidify and reenforce a long-term disdain married person kind with Sydney shirts. We are non the l atomic number 53(prenominal) retailer of Sydney shirts, which is whizz of the just about popular local brands with many loyal customers. collect to the trigger-happy competition in the retail industry, building a more than tied relationship with manufacturers, particularly like Sydney shirts with a reputable brand image, get out dish out our firm in up(a) our stores attractiveness and desirability to customers. observe this in mind, during the immaculate regale of talks, I go away not only revolve close to on immediate pecuniary benefit and return, barely as well as reaching a long-term win-win commitment.

Issues and Agreements This negotiation last quatern hours and reach five agreements that I will summarize as follows. two Wendy and I joined the negotiation with a overlord and joint attitude. Thus, a tense but friendly glory henpecked through the entire extremity of negotiation. Issue 1 The first issue that Wendy got on the table is asking us to append the stripped-down cadence identify at one time from euchre social units to 800 units. This will result in 3 cents per unit court increase and around 5 cents per unit distribution embody shine assuming our overall tell level form constant. Agreement: I agreed... If you want to get a full essay, order it on our website: Ordercustompaper.com

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