entrepreneur project for students in MBA

Table/chart/diagram/image is missing. entertain download the Word document to view it. Developing The Idea / pains In the midst of the economic downturn, the seaworthiness labor has bear steady growth, with membership rates growing consistently and devil re importanting solid. Demand for gyms and health and fitness clubs go fore insure to rise everyplace the next five years, as the superior general public be exercises more health-conscious and the senescent population places a greater emphasis on staying fit. there are three main types of fitness rights: fitness centers, health clubs, and charge loss centers. These describe for revenues of over $70 gazillion annually in the U.S. with fitness centers and health clubs generating over $20 cardinal each and the sustenance exertion estimated at over $30 billion a year (Appendix 1). Revenues within the diligence not only come from exercise-related services, but also the barter of products such as foods, supplements, weight reduction products, equipment, and clothing. By 2015 the suggest fitness club revenues will be $28 billion (Appendix 2). Because some franchises cater to a specific niche in the market, the industry is very fragmented. The 50 largest fitness centers account for somewhat 30 percent of revenue, and only a few cardinal companies charter more than 10 centers. Major franchisors include 24 time of day Fitness, Bally Total Fitness, Golds Gym and Curves. opposition for fitness franchisees comes from two for-profit and non-profit sectors, with the latter including organizations like the YMCA and community centers. With so many options in the marketplace, profitability in this industry is severely dependent on good marketing. Franchisees have an advantage through with(predicate) the brand credit entry and cooperative advertising efforts that franchise systems offer. The primary feather revenue generator for the fitness industry is membershi p dues. This income is typically supplemente! d by various items like registration fees (fees collected... If you want to make a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper