The Disney Difference

Guyette flicker MGT 301 17 March, 2013 Module 2 Case Application Managing the Magic naming Page 121 (1-4) 1. What is the Disney Difference and how will it affect the bon tons corporate, competitive, and practicable strategies? Answer The Disney Difference is Disneys marketing dodging that has basically unplowed the brand afloat throughout the recession years. Disney has been able to market intumesce by stay oning with a large amount of products and services to add rate to the brand.The Disney Difference will affect the corporate strategy (Coulter, DeCenzo, & Robbins, 2011) since they are expanding into Hong Kong and collect already organized an amount of funding they will need to stop the project. The Disney Difference will affect the competitive strategy (Coulter, DeCenzo, & Robbins, 2011) by staying with the times. Disney was once viewed as just a child-loved place. With the future ventures that Disney has decided to invest in, the company should do rattling well in its category and stay truly(prenominal) competitive in nature.The Disney Difference will affect the functional strategy (Coulter, DeCenzo, & Robbins, 2011) by the amount of marketing and research they form invested in as well. Customer service will also be researched. Surveys and customer reviews could take a role in the functional strategy. 2. What challenges do you think Disney cleverness face in doing business in Russia? How could Iger and his top heed team use planning to best prepare for those challenges? Answer Expanding into Russia is a truly(prenominal) uncertain challenge.The brand has done very little with Russia but the vigilance team has already used planning to delve right in. They have planned to start with televised Disney programming (Coulter, DeCenzo, & Robbins, 2011), a planning strategy that is very specific, but flexible. Television programming rotter be pulled if they do not do as well as planned so they really are not starting out huge. Another way Disne y can plan with their management team is to start planning phase two in Russia with a time frame of televising and marketing.Maybe put Disney products in topical anaesthetic malls if not already doing so. Marketing and research are two very distinguished roles in a successful brand. 3. With the announced expansion of Disneys Hong Kong Disneyland, what goals might the company set? What type of planning will be necessary? Answer Time frame will be an important goal for this specific project. The money has been evaluated and the length of time has possibly already been calculated. All organization departments need to be putting together unmarried goals that should be approved by top management.Open communication is also very important for a project this size to be successful. Specific guiding planning should be in use for this project. Every department moldiness be given a specific goal and plan to transgress in such a large investment. 4. How might Iger and his top management tea m use the strategic management process to keep the deceit coming in the current economic climate? Answer formulation and analysis are the first two ways to keep the thaumaturgy coming (Coulter, DeCenzo, & Robbins, 2011).After, the management needs to formulate a plan and beat to their short-term/long-term goals (Coulter, DeCenzo, & Robbins, 2011). Implementing those strategies and goals are the next step (Coulter, DeCenzo, & Robbins, 2011). Evaluating the results and researching the customer reviews or the marketing strategies (Coulter, DeCenzo, & Robbins, 2011). This is to ensure that the company is making the profit necessary to stay on top. References Coulter, M. , DeCenzo, D. , & Robbins, S. (2011). Pearson Custom Business Resources. Boston, MA Pearson Learning Solutions.