Evaluation of the company's strategy Assignment

Evaluation of the guilds strategy - Assignment ExampleWhile doing this, the report card has made use of Ansoff matrix and BCG matrix. In addition, the study has too critically evaluated the organisations strategy in footing of its suitability, acceptability, feasibility and sustainability. The key findings of the study were that certain segments of company are witnessing low market share and low growth rate. Hence, in order to overcome this issue, the company has been recommended product development strategy. The external audit has also shown that the company is yet to make an online presence, thus, the company has again been suggested to launch an online store to boost up sales. Table of Contents Table of Contents 3 intromission 4 Analysis and critical evaluation of the organisations strategic position 4 Analysis of the organisations strategic direction 6 Critical evaluation of the organisations strategy 8 Conclusions and Recommendation 9 Reference List 10 Appendix 11 Introduc tion The success of any good organization is based on the measures that are laid by the stakeholders of the firm (Gilmore, 2003). In the business world, the strategy of the firm plays a fundamental role in the achievement of its objective. In the commercial setting, the school principal aims of a company usually revolve around making profits, embrace growth and expansion and most importantly, diversification (Garrick, 2011). The aforementioned factors are the keys for the achievement of success in an industry that is flourishing. Most of the companies that have experienced success in the market have either followed a strategy that has been functioning properly for a number of years or with the ability to adapt to the changing environment (Alkhafaji, 2003). However, proper management is one of the main activities that help companies to realize its objectives and is thus deemed as a determinant (Hitt, Ireland and Hoskisson, 2009). Reports have shown that business strategies have con tinuously been performing commendable jobs in ascertaining success within the organization. Hence, the above discussion has made it unmixed that strategy is one of the four pillars of a business venture and the backbone supporting and guiding the operations of a firm (Davis, 2008). In this report, the strategy follow or move by the company, Morrison Supermarkets Plc., will be evaluated. In the last assignment, environmental audit of the company had been carried out, but this project deals with the evaluation of the strategies being pursued by the company. This report seeks to investigate and critically analyse the organisations strategic position along with its strategic direction, with a clear identification of the methods by which the organisation has been prosecute its strategy. While doing this portion, the study will make use of Ansoff matrix and BCG matrix. In addition, the study will also critically evaluate the organisations strategy in terms of its suitability, acceptabi lity, feasibility and sustainability. Lastly, on the basis of the findings, a conclusion to the study will be drawn. Analysis and critical evaluation of the organisations strategic position In the front assignment, critical analysis of Morrisons inside and external business environment has been carried in order to identify the position of the company within the firm. The external and internal environment of the company was carried out with the help of PESTEL analysis and SWOT analysis