Final Project For Marketing Essay Example | Topics and Well Written Essays - 1250 words

Final Project For Marketing - Essay Example It is of utmost importance to "know" the product that one wishes to sell (Marketing Yourself Assignment, pg 4) so that an effective and clear image of it can be shown easily to the potential employers and buyers. In this case, the product that is up for sale to the market is myself. How to demonstrate that I know myself as a product means that I must carry out an introspective and reflective analysis of my own capabilities and skills, and come to recognize what it is about me as product that will encourage or discourage potential employers to purchase me. The best way to delineate these positives and negatives about myself as a product is to make use of the SWOT analysis. The acronym SWOT stands for strength, weakness, opportunity and threat (Renault & Schultz, n.p); a major use of this tool is to expose the positive aspects of an organization and "potential problems" (Renault & Schultz, n.p). ... In terms of my educational strengths, I have completed my education up to an undergraduate level, and I have excelled in many extracurricular activities. Moving onto my weaknesses as a product, at times I can be inflexible about changing the course of project, I often try to establish myself in the most authoritative position in any business venture, and lastly I do not have a significant amount of work experience. Using the SWOT analysis like this will allow me the opportunity to brainstorm and ponder on what I am as a product and where I can go with my strengths and weaknesses (Renault & Schultz, n.p). Moving onto objectives, it is important to state what my purpose as a product is to achieve. As stated earlier, my aim as a product is to be part of an advertisement agency. Once I have stated my aim, I have to uncover what my target market is. Khan mentions that the target market is that part of the market that a company will provide services to (Khan, pg 60). There are two factors that should be considered when carrying out market targeting; the attractiveness of the market segment, and the "capability" of the company itself (Khan, pg 60). This means that I will have to supply my services to that part of the market that seems most attractive to me in terms of entry barriers, possibility of high growth rate, price sensitivity and size of that part, and so on, and in accordance with my current brand image and technological capabilities (Khan, pg 61). Once I have completed my market targeting, I have to advance to positioning; Khan defines this as the " art of creating the mental shelf space, which your company and its